Funding Strategy & Roadmap

Funding Strategy & Roadmap

Clarity on where the money can come from - before you spend months chasing the wrong opportunities.

For early-stage startups with a real MVP, innovative SMEs and companies preparing their first significant funding or R&D project. A structured funding roadmap across public, private and blended finance.

Think·Plan·Lead·Coordinate·Deliver

Start with a paid 30-minute Funding Opportunity Review - €99 via Stripe.

The funding problem

Capital is abundant. Clarity is not.

Companies chase opportunities instead of following a funding roadmap.

  • -public funding pulls one way
  • -private investment pulls another
  • -grants, investors and national programmes compete
  • -every application fights for the same people
  • -nobody owns the sequence

Pursued in isolation, each opportunity looks promising. Together, they compete.

Funding Strategy creates the clarity that turns options into a plan.

Where it helps

Where it helps.

-Preparing your first significant funding
-Building a funding roadmap
-Preparing an R&D project
-Exploring EU and national funding
-Combining grants and investment
-Deciding which opportunities to pursue
-Preparing for investor conversations
-Mapping public and private capital

What you receive

Your Funding Strategy includes.

A roadmap, not a document. Each output moves you closer to the right capital, in the right sequence.

01

Funding Opportunity Assessment

A structured review of your business, innovation profile and stage against the funding landscape.

02

12-24 Month Funding Roadmap

A sequenced, prioritised plan across instruments - so each round strengthens the next.

03

EU + National Funding Mapping

Which programmes fit your project, where they sit, and when to apply.

04

Public + Private Funding Strategy

Clarity across grants, equity and debt - which instrument fits each stage and how they combine.

05

Investor Readiness Assessment

Where the company stands for investors - narrative, materials and gaps.

06

Blended Finance Strategy

How non-dilutive and dilutive capital work together without competing.

07

Grant Prioritisation

A clear ranking of opportunities by fit, effort and impact.

08

Application Roadmap

What to pursue, in what order, and what to decline.

Strategy + Delivery

Start with the strategy. Implementation follows only where useful.

You can take the roadmap and run with it, or continue with us - grant preparation, investor readiness or Executive Funding & Growth Leadership - carried by the same owner.

You want the roadmap only
Receive the strategy and prioritisation. Your team carries it forward.
You want help implementing
Grant preparation, investor readiness or Executive Funding & Growth Leadership can follow - carried by the same owner.

The process

How it works.

A structured five-step process - from a first conversation to a roadmap you can implement.

Step 1 - Discovery Conversation
A 30-minute conversation to understand where the company is and whether Funding Strategy is the right starting point.
Step 2 - Business & Funding Assessment
A structured review of your business, innovation profile, stage and funding landscape.
Step 3 - Funding Strategy Development
The roadmap is built across public, private and blended finance - sequenced and prioritised.
Step 4 - Roadmap Presentation
The strategy is walked through with leadership: what to pursue, in what order, and why.
Step 5 - Implementation (optional)
Where useful, implementation follows - grant preparation, investor readiness or Executive Funding & Growth Leadership.

Who this is for

Typical clients.

Early-stage startups with an MVPInnovative SMEsCompanies preparing first fundingCompanies preparing R&D projectsAIDeepTechSaaSFinTechMedTechHealthcareUniversity spinoutsCompanies entering Europe

The rationale

Why companies work with me.

Avoid wasting time
Pursuing the wrong programmes costs months. A strategy tells you what to decline before you spend the effort.
Prioritise opportunities
Not every grant or investor deserves attention. A roadmap ranks them by fit, effort and impact.
Align grants with business goals
Funding should follow the business plan, not the other way around.
Coordinate investors and public funding
Grants and equity pull in different directions. One roadmap keeps them working together.
Reduce funding risk
A sequenced plan avoids gaps, overlaps and missed deadlines.
One coherent roadmap
One plan the leadership team shares, instead of opportunities pursued in isolation.

Questions

FAQ.

Qualification

Before we speak.

Tell us where you are in your funding journey. We will come to the call prepared.

A private offer

Let’s explore whether this model fits your company.

Start with a 30-minute Funding Opportunity Review. We look at where ownership is missing and whether this model fits your company.

Paulina Złotko

Founder · European Funding Agency